NALA delivers an IoT-powered ecosystem of automated refill stations for Home Care and Personal Care products — more affordable, more hygienic, and entirely free of single-use sachets.
Indonesia consumes tens of billions of single-serve sachets every year — bonded multilayer plastic that is structurally non-recyclable. It clogs rivers, leaches into soil, and quietly becomes a fixed cost on every FMCG balance sheet through EPR obligations, end-of-life logistics, and a brand reputation tax that compounds annually.
Meanwhile, consumers pay a premium per milliliter for the convenience of disposable packaging — a premium that no longer matches what households want, what regulators demand, or what manufacturers can sustain.
It's time to break that chain.
A network of dispensers, mobile units, and a data layer that lets brands manufacture, distribute, and account for liquid product without ever touching a sachet.
Milliliter-grade dispensing precision with end-to-end batch traceability — every pour is metered, logged, and visible.
Every refill prevents one new sachet entering circulation — directly auditable, directly creditable against EPR obligations.
Premium-brand products at a lower per-milliliter price than sachet equivalents. No compromise — the value math finally works.
Fixed-format dispensers installed at minimarkets, modern trade, and high-traffic neighborhood retail. Always-on, IoT-monitored, refilled on schedule.
A mobile dispensing fleet that brings refill stations directly into residential clusters. Scheduled routes, same SKUs, same precision, zero footprint.
An exclusive partner service fleet that handles refilling, cleaning, calibration, and SLA-bound repair across every deployed unit. Uptime is the product.
Hardware, firmware, and a cloud telemetry layer designed and assembled in-house, against industrial-grade tolerances.
Contact-free fluid path. No cross-mixing between SKUs, fully serviceable in field.
The same standard as pharmaceutical fluid handling.
Engineered cutoff geometry stops the pour cleanly. No splatter, no waste, no surface contamination between users.
Gravimetric metering verified to ±1 ml per dispense, independent of fluid viscosity, temperature, or batch.
Every pour streams to the cloud with timestamp, SKU, batch, and unit ID — auditable lineage from factory to consumer.
Brand-themed touchscreen UI with multi-SKU, multi-volume selection. Designed for 5-second consumer journeys.
A drop-in path to the 30% packaging-reduction target. Auditable, sachet-equivalent credits generated by every refill, ready for regulator review.
Discuss compliance fitPer-SKU, per-location, per-hour consumption analytics. The first time fast-moving liquid categories become observable as a digital product.
Request a sample dashboardReplace sachet lines and warehouse SKUs with bulk-liquid logistics. Lower per-ml COGS, lower trucking volume, lower reverse-logistics cost.
Model the cost impactNo new multilayer plastic enters circulation per refill. The cleanest unit of accounting we know how to ship.
Recyclable jerry cans on a closed return loop between brand, NALA fleet, and dispense station.
Bulk-liquid logistics replace pallets of sachet cartons — fewer trucks, fewer miles, fewer warehouse SKUs.
Each NALA unit is instrumented to report exactly how many sachet-equivalents it has displaced. Impact is no longer a marketing line — it is a metered, machine-reported quantity.
Two decades operating Indonesian FMCG distribution at scale. Set NALA's bet that infrastructure, not awareness campaigns, ends the sachet era.
adi@nalaecosystem.co.id
Built capital structures for hardware-heavy operators. Runs NALA's unit economics, partnership financing, and infrastructure deployment model.
endang@nalaecosystem.co.id
Led category marketing at national brands across Home Care and Personal Care. Drives NALA's go-to-market with FMCG manufacturers and modern trade.
cahyo@nalaecosystem.co.idFor FMCG manufacturers, modern-trade operators, and investors building the next decade of Indonesian retail infrastructure — NALA is open for partnership conversations.
